EdAssist came to us with an issue - nobody knew what it was or what it could do for them. Even the people who currently had access to it. Perhaps you don't know what it is either, so let me tell you - it's an employer-sponsored professional development service. It was up to us to spread the word.

We went about crafting a campaign to do just that. Targeted at employees of eligible employers who offered EdAssist, we created an anthem video intended to motivate our audience with the campaign slogan "Someday Starts Now". It was paired with a more nuts and bolts explainer video, designed to give a quick overview of the actual options available on the platform.