ART & MOTION DESIGN: Owen NEUBURGER | WORDS: KEVIN Mackenzie | CLIENT: FELD ENTERTAINMENT | AGENCY: Gupta MEdia
Supermotocross came to us to run their 2026 ticketing campaign, a massive undertaking to promote 17 distinct races across the USA. I was the principal motion designer, defining the look, feel, and pacing of all motion deliverables. On top of the creative work, there was the technical lift of localizing 17 races and resizing for CTV, Social, PMax, and Google ads. I created systems in After Effects to reduce duplicative work and make localization simple. All in all, there were 443 video deliverables.