We had the opportunity at Gupta Media to develop a campaign for Wondery Podcast's Exhibit C series - their true crime podcasts. We came up with the concept of "Wondery: Your Partner In Crime". Naturally, we created a hero video that fit the bill, emulating the experience of going down a true crime rabbit hole on the internet.

In addition to the hero video, we produced a companion video that highlighted product details of Wondery+, their premium subscription option. The two videos lived side by side with static designs (a banner takeover of the Hollywood Reporter included) that engaged viewers with mini mysteries for them to solve. Plus, an adaptiation of the hero for a Times Square OOH.