Anthem & Explainer Video

VIDEO LEAD - MGFX + ANIMATION

EdAssist came to us with an issue - nobody knew what it was or what it could do for them. Even the people who currently had access to it. Perhaps you don't know what it is either, so let me tell you - it's an employer-sponsored professional development service that can connect you to an education coach, find out how you can level up your career, and assist you with accessing student loan repayment support from your employer. It was up to us to spread the word.

We went about crafting a campaign to do just that. Targeted at employees of eligible employers who offered EdAssist, we created an anthem video intended to motivate our audience with the campaign slogan "Someday Starts Now". It was paired with a more nuts and bolts explainer video, designed to give a quick overview of the actual options available on the platform. It was fun to produce both videos and tap into two different sides of my skillset, editing and creating an emotional impact, and having some fun with graphics and 3D camera movements. Upon delivery we had a very happy client who told us that new life had been breathed into their brand.

All these videos were delivered in full length and cutdowns of 40 and 20 seconds. They also were produced in 9x16 and 1x1 in addition to the 16x9 you see here.