Exhibit C - Campaign Hero Video & Product Awareness Video

MGFX + ANIMATION

We had the opportunity at Gupta Media to develop a campaign for Wondery Podcast's Exhibit C series - their true crime podcasts. We came up with the concept of "Wondery: Your Partner In Crime". Naturally, we created a hero video that fit the bill, emulating the experience of going down a true crime rabbit hole on the internet. There was a lot of fun to be had creating fake websites, fake evidence, and trying to creating a convincing virtual experience that rivaled going down an internet rabbit hole.

In addition to the hero video, we produced a companion video that highlighted product details of Wondery+, their premium subscription option. The two videos lived side by side with static designs (a banner takeover of the Hollywood Reporter included) that engaged viewers with mini mysteries for them to solve. They were also delivered in 1x1, 9x16 (optimized for Reels, Tiktok, and Stories), and a UHD OOH delivery for a Times Square billboard. Needless to say, I had a lot of fun with this project.

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