2025 Ticketing and Videopass Campaign

Video Lead - All Video Editing + Motion Graphics

At Gupta Media, we were tasked with refreshing the Supermotocross brand and delivering a new ad campaign for 2025. Our response - Saturday is Race Day - answered the call and took ownership of Saturdays on behalf of Supercross fans. Getting this project to completion took a lot of hard work and organization.

I worked with our creative team and lead production and delivery of all video assets across Domestic Ticketing and the international Videopass campaign. This constituted well over 100 deliverables. We made a hero video, 7 unique variants for different messages, 8 TikToks for organic, and then versioned out localized versions for 17 races. These were delivered across Meta, Snap, PMax, CTV, TikTok, and Youtube. We made 6, 15, and 30 second verisons in 1x1, 9x16, and 16x9. This was no small lift.  Upon delivery of the working files to SMX's internal creative services, I was commended for having "the most organized and well-layered files their editor had ever seen."

‍